Daily fantasy sports operator DraftKings has signed an agreement that will soon see it begin offering customers the ability to view live EuroLeague basketball games utilizing its iOS and Android-enabled mobile app.
July saw DraftKings become the official fantasy partner for the 16-team EuroLeague, which is known as the Turkish Airlines EuroLeague for sponsorship reasons, and the Boston-headquartered firm explained that it hopes to launch the new live-stream basketball service for United States and Canada-based clients ‘by the first quarter of 2018’.
DraftKings stated that the agreement means that its mobile users will soon be able to ‘seamlessly toggle between fantasy contests and live content’ while it is moreover planning to begin offering its global customer base …